Slogans are memorable quotes for various causes or products. They are designed to be catchy and to help people remember to do something or purchase some item. Slogans work well for issues such as safety, creatively reminding people to take specific safety steps or avoid particular hazards. For example, "Buckle up" reminds people to wear their seat belts in the car. Safety slogans are encountered everywhere, and usually are the product of serious brainstorming.
Quick and Memorable
Most good slogans should be short and to the point, but it is an added bonus if the words are memorable. With an example like "Buckle Up," drivers may begin saying it every time they get into the car with passengers. It is a quick and easy way for parents to remind their children to wear their seat belts. If children hear this slogan over and over, it lodges in their memories so that they think about it every time they get into the car. So whatever the safety slogan is being created for, make sure it can be said succinctly and regularly.
Witty Slogans
For safety issues, a slogan should refer directly to the thing people should be wary of, and it takes a certain intelligence or wit to accomplish that. For example, if you were trying to come up with a safety slogan that would keep people safe when using ladders, you might want a slogan like, "one rung too high and you might die" a witty phrase that is to the point and that also rhymes, making it even easier to remember. Every potential safety slogan has a number of possible variations, so you should make a list of potential slogans as you brainstorm.
Attention-Getting Slogan
Slogans often may be followed by more detailed explanations of why it is important to worry about safety in certain situations. As long as a slogan on a sign or in an advertisement gets your attention, it has done its job. Those who see it will read the longer explanation to learn what the attention-getting slogan is all about. For example,the slogan "Smoking Kills" is big, bold and direct and draws the attention of those who see it, enticing people to read on and remind themselves of the harmful effects of smoking. Certain colors and strong graphic elements also are helpful when drawing people's attention to a particular slogan or safety message.
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